Jordan shoes has dropped its Jordan brand from its shoes after a public outcry.
The company’s CEO, Shai Masri, said the company would take steps to ensure that its shoes are no longer sold in Israel.
Masri made the announcement Friday during a conference call with reporters, saying he is taking the company’s shoes off shelves in the country.
“We are taking steps to address this issue, which is causing a great deal of anxiety in our stores, which are suffering a lot,” Masri said.
“This is the beginning of a new era for Jordan shoes.”
The company has also removed the name Jordan from its site and said it will no longer sell shoes in the Middle East, where the company has been operating for nearly two decades.
The Jordan brand was founded in 1977 and is one of the biggest brands in the world.
The brand was acquired by Durex in 2009.
It has also made a number of high-profile acquisitions, including purchasing the Italian fashion label Fendi.
Masry has said that Jordan shoes are “one of the most beautiful pieces of clothing that you can wear in Israel.”
He also said that he believes the brand will not be able to continue to sell shoes because of the growing international recognition of Israel.
“I have to be honest, we are not a large company, and I can’t give you an exact number,” Masry said.
Masris statement came amid a public backlash against the company.
A group of more than 20 Israeli activists who oppose Israel’s occupation of the West Bank launched a boycott of Jordan shoes and other Israeli products, calling on Israeli companies to end their association with the company and take steps against its actions.
The group called on retailers, which include ShoeSource and Jordan shoes, to boycott Jordan shoes in retaliation.
The activists are demanding that the Israeli companies divest from the company, saying the boycott is “intolerable.”
The boycott is part of a broader campaign against Israel that began in the spring, when the boycott movement gained traction in the United States, Europe and elsewhere, including in Jordan.
Some retailers have already said they will end their ties to Jordan shoes.
Shoe Source and Jordan Shoes have already withdrawn from the Israeli market.
“The BDS campaign is not only anti-Semitic and racist but also ignores the reality that the Palestinian struggle for liberation and equality has taken place in a state that has a very clear commitment to the occupation of Palestinian lands and the ongoing dispossession of Palestinian people,” the boycott campaign’s website reads.
The Israeli government is currently considering a law that would ban the boycott of Israeli products.
Israel’s government has also passed legislation banning the sale of Israeli-made goods in the occupied West Bank.